Posted in Projects

Surfaces’ renovation, coverage surface and building interiors of Calabrese ancient Shop in Toledo Street – Naples

Buyer: Dott. Mario Colomo
Year: 2005-2006
Work amount: € 5.645.000,00
Opening date: 03/06/2005
Delivery Date: 05/07/2006
Closing date: Dec 2006

The hats’ and luxuries’ shops Calabrese is situated in the centre of Naples, along Via Toledo, opened by the Spanish viceroy Don Pedro da Toledo to create a link between the vice royal palace and the city.

The road, traditionally used for a walk and for the buying of dresses, links the old Neapolis with the residential one and the one of the boutiques of the haute couture of the historical city of Chiaia. The shop “Calabrese” is at the corner of an old building in Toledo Street.

The shop goes back to the immediate post war period , and it preserves all the beauty of the Fifties: the variety and the detail of the hats sold recall the times in which this accessorise was essential in the men’s toilets, the furniture in wood, glass and mirrors, the windows, the way of deposing the good, still saved in old boxes in Borsalino board, but also the long and relaxed times and the old ways of receiving the customers make en ensemble which resists to the vulgarity and to the rich modernity of new commercial stores.

The recent acquisition of a confining barber’s and of the undergrounds have induced the owners to amplify his own shop.

The project starts from the absolute need of respecting the existing furniture, the organization and the existing reality of the shop, amplifying the space dedicated to the goods’ exhibition, to the customer welcome and to the proof of the garments.
Few the interventions predicted: the opening of a room with the necessary creation of a lintel , for the communication between the two environments, a new stairs, which has to be synchronous and a joint goods lifts for the link between the current commercial space and the basement, which is furnished by a wasps’ nest and right ventilation systems, which has to be used for an office and accounts.

You respect the existing floorings, the quality protuberant plasters. All the new furniture, which is strictly necessary, is in wood and in glass, in the respect of the materials still existing, but of a modern “style”, for the simplicity of the cuttings and the action.

The prospect doesn’t predict further alterations: deleted the exhibitions of the barber’s, you mean to leave and restore the sign in glass and mirrors of the fifties.